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Membership Requirements
Professional associations are a critical component in the US business ecology. The ASAE Center for Association Leadership reports that: There are 147,000 incorporated associations in the US 1,000 new...
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Mind Your P’s and Q’s
Brand is more than just “looking good”. An authentic brand requires doing good. Just putting a pink ribbon on your product doesn’t make you socially responsible. “Certified Organic,” “Carbon Neutral,”...
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An Oath To Do No Harm
All children’s brands should be guided by an internalized dictum to “first, do no harm” that aligns organizational purpose, business strategy, brand management, and the optimal development of...
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Relevant Brands Protect Girls
View the 2010 Threats to Girlhood Report Threats to Girlhood include all of the issues, mindsets, factors, trends, and circumstances that impact girls’ lifelong health, wellness, happiness, and ability...
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An Open Letter to Health Insurers
We appreciate that you operate in a complicated cultural reality – economic uncertainty, political divide, scarcity mentalities, and fear have collided in the health-care sector. The insured,...
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365: Do Charitable Actions Build Brand Equity?
How can a business build brand equity around a charitable activity without appearing to be “doing it just for the publicity”? If the purpose of a business’ charitable activities is just to build brand...
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365: Redux – Do Charitable Actions Build Brand Equity?
How can a business build brand equity around a charitable activity without appearing to be “doing it just for the publicity”? Another thought on an otherwise answered question: The Medinge Group...
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When Did Condom Brands Start Ignoring Cultural Trends?
Why are condom and tampon brands so far behind the eco-friendly times? A cultural shift has happened and it’s made us all increasingly aware of our social and environmental impact. The 2009 Global...
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The Better You Are, The Better You Look
“Never doubt that a small group of thoughtful, committed citizens can change the world… it’s the only thing that ever has.” Margaret Mead It took me 30 minutes this morning to buy wheat pita bread at...
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Giving Like A Wise Man
It’s difficult to make a difference or solve an issue when you are spreading limited resources across a long list of worthy causes. Sometimes less really is more. It should come as no surprise that...
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Speaking Our Minds
Posted in Brand LoyaltyBrand PhilosophyEco-brandGood CitizenSocial ResponsibilityOur new peaceful protest wear has arrived! BlackDog’s Sacramento Lab will be closing up shop Friday May 24th to Occupy...
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